Anam Khalid and Wajdan Gul, a husband-and-wife duo, have always been driven by growth—not just for themselves, but for the people around them. Growing up in Pakistan, they knew education was their ticket to bigger opportunities, so they went all in, determined to build a better future.
By 2016, they were in Dubai, building their careers, living an active lifestyle, and constantly pushing themselves—mind and body. But the more they immersed themselves in fitness, the more they realized something was missing. There wasn't a gym wear brand that truly reflected their values—one built on honesty, integrity, and a perfect athletic fit. They wanted gear that worked as hard as they did.
So, they decided to create it themselves. What started as late-night research sessions quickly turned into a full-blown mission. They asked all the big questions—Who could design the right fit? Where should it be made? How do we build something that lasts? And, of course, what do we call it?
That curiosity turned into something bigger. And before they knew it, they weren't just looking for the perfect gym wear—they were building it.