SQUATWOLF Creators Challenge
Win AED 100,000 cash
WHY THIS MATTERS
Every global fitness brand you know was born in the West.
But for the first time in history, something different is happening. From Dubai. From the Middle East. From our region.
SQUATWOLF is the first performance wear brand to rise from here and step onto the global stage. A husband-and-wife team. Brown. Muslim. Expat. Proud of the GCC. Breaking every rule of what a “global brand founder” is supposed to look like.
This isn’t just performance wear. It’s history in the making. It’s proof that the Middle East can create global icons, not just consume them.
It’s a story of resilience, ambition, and identity that the world needs to hear.
And now, it’s your story to tell.
THE CHALLENGE
Create one powerful short video (Reel, TikTok, or Shorts) that tells the story of SQUATWOLF:
- A brand born in Dubai from the Middle East, now going global.
- A movement that inspires people to support local, wear local, and believe local.
- A first-of-its-kind journey of founders rewriting what’s possible from this region.
- A brand that stands for progress, performance, and the power of the pack, inspiring everyday people to become stronger, in line with the GCC’s vision to build healthier, fitter nations.
👉 You can bring all of these themes into your video or just pick one or two that inspire you most. What matters is how powerfully you tell the story.
Bring it alive in your own voice, your own style. Whether you shoot it cinematic, funny, heartfelt, raw, or high-energy, the canvas is yours.
The goal? Move people. Make them proud. Make them believe.
TIMELINE
- Registration: From 8th Oct till 31st December
- Posting window: From 25th Oct till 31st December
- Winner Revealed: In 1billion Summit, 9,10,11 Jan 2026* (read terms below)
RULES
- One video per creator. Same content can be posted on multiple platforms but your top-performing video will be considered for the competition.
- Submit your post via submission form.
- Must mention @SQUATWOLF in the captions. Must use hashtag #SQUATWOLFCreatorsChallenge
- Open to GCC-based creators with public, active accounts and creators with majority of followers from the GCC region.
- Content can be created in English or Arabic.
- Content must be respectful to the region.
- Any style works, what matters is impact.
WHY YOU SHOULD DO THIS
This isn’t just another competition. This is your chance to:
- Be the first wave of creators to tell a story that’s rewriting history.
- Put your creativity on the biggest stage with the world watching.
- Be part of a movement that inspires people to support local, wear local, and believe local.
The story of SQUATWOLF is the story of the Middle East rising.
And you get to be the one to tell it.
ACCEPT THE CHALLENGE TODAY
FREQUENTLY ASKED QUESTIONS
Anyone living in the GCC (UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman) with a public, active social media account and creators with majority of followers from the GCC region can participate.